Turkstra Lumber is a family operation that was about to celebrate their 65th anniversary serving the Hamilton / Niagara region. The years had seen the Turkstra brand grow organically to add several specialty divisions. It was time to update the brand and logo in time for 2018.
PLAY started the project with an intensive deep dive into the business. Understanding the complexities of such a diverse company with a great culture was key in delivering the quality of work that was required. By doing the foundational work, PLAY was able to provide compelling options for the advisory board to choose from. Stay tuned for the new logo being launched early in 2018.
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