Advica was in growth-mode. Having carved out a niche in the medical advocacy industry, it was time to go national and share their service with the country. As is the case with most new businesses, it was time to mature the brand and elevate the messaging. PLAY was tasked with the refresh of the logo and the design of a new website.
The new logo change started with the design incorporating the subtle checkmark in the letter ‘V’ and the more corporate palette that did not rely on the oft-used blue in the medical industry. The website was an exercise in user experience, focus and clarity. The new design and content clearly identifies what Advica does and how to get started.
PLAY. A different way to work.
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