PLAY was asked to respectfully mature the brand and to use brand development to support corporate culture. As a family business, we didn’t want to detract from any of the brand equity that had been earned over the past 50+ years. The game-changer here was the Answerplus Advantage™. This was a positioning statement that could be used in the website, the sales process and culture – virtually endless possibilities that brought a unified message to the public and their team.

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