The Ask

Working closely with our client we identified a gap in the market. From there we developed a strategy, branding, packaging and a creative campaign to launch the first wine created specifically at women: Girls Night Out.

One of the most successful VQA wine launches, it became, and remains a best-selling Ontario brand.

The Result

Best enjoyed with friends. Play uncorked a powerful brand that resonated through the integrated campaign all the way to the store shelf, speaking in a language that makes Girls’ Night Out wines, one of the girls.

PLAY. A different way to work.


Phone: 905-631-8299
Business Hours: 9a-5p M-F

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