Working closely with our client we identified a gap in the market. From there we developed a strategy, branding, packaging and a creative campaign to launch the first wine created specifically at women: Girls Night Out.
One of the most successful VQA wine launches, it became, and remains a best-selling Ontario brand.
Best enjoyed with friends. Play uncorked a powerful brand that resonated through the integrated campaign all the way to the store shelf, speaking in a language that makes Girls’ Night Out wines, one of the girls.
PLAY. A different way to work.
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