The Ask

The situation was that Mackesy Smye, an established and well-respected personal injury firm needed to anticipate changes in the way the Law Society of Upper Canada allowed lawyers to market to the public. Furthermore, they wanted to separate how they positioned themselves from their peers – Injury lawyers can be perceived in a negative light by the public.

The Result

PLAY resolved this by changing the marketing strategy from dwelling on the catastrophic nature of why they are retained, to a focus on the outcome. We wanted a client in crisis to see beyond the nightmare of the fight and get focused on living. By working with the team at Mackesy Smye, it was Life Enabled.

PLAY. A different way to work.


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