Our Story
So we built our business on collaboration. Think of it as playing together. If you’ve worked with other advertising companies in the past, the experience will be completely refreshing. If you’ve never worked with an agency before, the experience will be – well, completely refreshing.
The Concept Of PLAY
Our processes, evolved and proven over nearly 20 years, make you an integral cog in the machine. From early Unique Value Proposition discovery exercises to creative check-ins and pin-it-on-the-wall sessions, you will be embedded as an active participant. What we’ve found over time is the work is immeasurably strengthened by the participation of the people who know their business best. Collaboration is what makes our work, work.

Shaun Waterman
President/Partner
shaun@playadvertising.com
905 631-8299 ext. 226

Jason Goncalves
Creative Director/Partner

Mitchell DeYoung
Director of Digital
Mitchell fell in love with technology at a young age. What started off as a hobby quickly escalated into a passion for creating amazing digital products. As a programmer turned marketer, his pixel-perfect mindset helps clients of any size surpass their goals and improve their digital presence. With over a decade of industry experience he aims to push the industry further with each new project.

Carm Cicconi
Senior Graphic Designer

Val Cicconi
Accountant