Learn More About

Our Story

There’s an old saying that when you love what you do, you never work a day in your life. PLAY was founded by people who believed that old saying, and wanted to make it true for their clients, too.

So we built our business on collaboration. Think of it as playing together. If you’ve worked with other advertising companies in the past, the experience will be completely refreshing. If you’ve never worked with an agency before, the experience will be – well, completely refreshing.

The Concept Of PLAY

Our processes, evolved and proven over nearly 20 years, make you an integral cog in the machine. From early Unique Value Proposition discovery exercises to creative check-ins and pin-it-on-the-wall sessions, you will be embedded as an active participant. What we’ve found over time is the work is immeasurably strengthened by the participation of the people who know their business best. Collaboration is what makes our work, work.

Shaun Waterman

Shaun Waterman


Shaun has been building brands across Canada and the US for over 25 years. He brings a wide breadth of experience with both digital and traditional marketing. Shaun has worked with dynamic companies with local, national and international presence, including RBC and Elite Singles Canada. Shaun is a proven business strategist with an innate understanding of how today’s consumer makes decisions and has a tireless desire to provide award-winning service that drives results.

905 631-8299 ext. 226

Jason Goncalves

Jason Goncalves

Creative Director/Partner

Jason has more than 20 years experience in brand development, brand design,advertising campaign creative development, and package design. He was the design and creative team leader behind campaigns for PLAY. He has helped build brands for clients such as Phelps Homes, Colio Estate Wines’ – Girls Night Out Wines, Flat Rock Cellars, FirstOntario Credit Union, Canadian Tire Roadside on Request, Borealis Restaurants, IFEA, Mohawk College and Shawn & Ed Brewing Company. Jason has worked across all media from traditional to digital.

905 631-8299 ext. 225

Karen Galloway

Karen Galloway

Senior Account Executive

Karen is recognized within the real estate industry as a senior marketing professional with extensive and diversified experience managing award winning, integrated marketing programs.

With more than 20 years of real estate experience on both the developer and agency side, Karen has worked with builders of all sizes from startup to established national brands. Karen has assisted with many types of projects including low rise, multi builder, recreational and retirement. Karen’s talents for organization and problem solving make her a pleasure to work with and her eye for good design make her an invaluable asset for any project.

step up your advertising game. results start here!

(905) 631-8299

181 Plains Road West #8
Burlington, ON
L7T 0B1