Services / Website Design & Development
Websites Designed to Do More Than Look Good.
Your website is often where interest becomes action. It's where customers learn about your business, compare you with competitors, evaluate your credibility and decide whether to take the next step.
PLAY Advertising designs and develops websites that combine strategy, strong creative, useful content and an intuitive user experience—with marketing built into the process from the beginning. Based in Burlington and working extensively with businesses and organizations throughout Hamilton and Southern Ontario.
Your Website Is Part of Your Marketing.
A website shouldn't be designed in isolation. It needs to support your brand. Explain what you do. Help people find you. Answer their questions. Build confidence. And make it easy to take the next step.
That's why PLAY approaches website design as a marketing project first. We consider your audience, messaging, content, search visibility and conversion goals before deciding what the website should look like.
A better website starts with understanding what it needs to accomplish.
What we do
Website Design & Development Services
01 / Foundation
Website Strategy
Before design begins, we establish the site's objectives, audiences, content requirements, functionality and conversion goals. That provides the foundation for the sitemap, user experience and creative direction.
02 / Experience
UX & Website Design
Good website design makes it easy for visitors to understand where they are, what you offer and what they should do next. PLAY combines user experience with strong visual design to create websites that are intuitive, distinctive and consistent with your brand.
03 / Build
Website Development
We turn the approved design into a responsive, functional website designed to perform across desktop, tablet and mobile. Our development process considers usability, performance, content management, search visibility and the technical requirements of the project.
04 / CMS
WordPress Websites
WordPress provides businesses with a flexible content management system that can grow and evolve over time. PLAY can design and develop custom WordPress websites that give clients practical control over their content while maintaining a professional design and user experience.
05 / Content
Website Copy & Content
A beautiful website with weak content won't do its job. PLAY can develop website messaging, copywriting, photography, video and other content as part of the project.
That means the words and visuals are developed alongside the website rather than being treated as an afterthought.
06 / Visibility
SEO & Search Foundations
Search visibility should be considered while the website is being planned—not after it launches. Site architecture, page structure, content, headings, internal linking, metadata, technical performance and structured information can all influence how effectively search engines understand a website. PLAY builds SEO and evolving AI search considerations into the website planning process.
Built Around the Business.
Featured Work
Vital Health Initiative
Strategy + Design + Development + Content
The Challenge
Unique service offering in a highly populated industry.
The Approach
PLAY completely embraced the difference in the business, used custom photography and design to express the offering.
The Result
Patients had a deeper understanding of what the clinic offered. Traffic increased 700+% in the first 3 months. Every page on site averages 1 view per visit. Increased form submissions. Increased enrolment.
Website Redesigns
When Is It Time for a New Website?
You don't need to redesign a website simply because it's a few years old. You may need to rethink it if:
Sometimes the answer is a complete redesign. Sometimes targeted improvements can solve the problem. We start by determining what is actually holding the website back.
How it comes together
Designed for the Customer Journey
01
Discover
Understand the business, audiences, competition and objectives.
02
Plan
Develop the sitemap, content structure and conversion paths.
03
Create
Establish the design direction, messaging and visual experience.
04
Build
Develop and test the website across devices.
05
Launch & Improve
Launch carefully, monitor performance and continue improving where appropriate.
Built to Be Found. Designed to Convert.
Driving traffic to a website is only valuable if the website does its job when people arrive. That's why PLAY connects web development with the marketing that surrounds it. Search can help people discover you. Advertising can create traffic. Content can build interest. The website needs to turn that interest into action:
The next step we design toward
Call
Book
Buy
Visit
Request a quote
Download
Apply
Donate
Contact
The conversion depends on the organization. The principle doesn't. Make the next step obvious.
Websites for Growing Businesses & Established Organizations
Growing businesses
Growing businesses often need a website that makes them look as capable as they've become. PLAY can help establish the strategy, brand presentation, content and digital foundation needed to support continued growth.
Established organizations
Established organizations may have more complex requirements involving multiple audiences, extensive content, internal stakeholders or existing brand and technology standards.
PLAY can lead the complete website project or collaborate with internal marketing and technology teams. The process scales with the project.
Why PLAY for Website Design?
01
Marketing First
We don't view your website as an isolated technology project. It's part of your marketing ecosystem.
02
Strategy + Creative + Development
Strategy, design, copy, photography, video and development can all be coordinated through one agency.
03
Search From the Start
SEO and content architecture are considered during planning rather than added after launch.
04
Built for Real People
Navigation, messaging and calls to action are designed around what visitors actually need to do.
05
More Than 25 Years in Marketing
Web Design for Hamilton & Southern Ontario
PLAY Advertising is based in Burlington and works extensively with businesses and organizations in Hamilton. We provide website strategy, web design, WordPress development, content creation and search optimization for clients throughout Hamilton, Burlington, Oakville, Milton, Halton and Southern Ontario.
Whether your website serves a local audience or customers across Canada, we build around the people you need to reach.
Website Design & Development Questions
How much does a new website cost?
Website costs depend on the size of the site, design requirements, content, functionality, integrations and complexity of the project. Rather than forcing every project into a package, PLAY defines the scope around what the website needs to accomplish.
How long does it take to design and build a website?
Timelines depend on the size and complexity of the project as well as content development, functionality and approval requirements. A clearly defined strategy and content plan at the beginning can make the design and development process significantly more efficient.
Does PLAY build WordPress websites?
Yes. PLAY designs and develops WordPress websites that allow clients to manage and update content while maintaining a professional design and user experience.
Can PLAY write the website copy?
Yes. PLAY can develop the site architecture, messaging and website copy as part of the project. We can also provide photography, video, graphic design and other content when required.
Will my new website be optimized for SEO?
SEO fundamentals should be incorporated into website planning and development. PLAY considers site architecture, page structure, content, metadata, internal linking, technical performance and other search factors during the website process. Ongoing SEO may also be recommended depending on your competitive market and objectives.
Can you redesign an existing website?
Yes. PLAY can assess an existing website and determine whether a complete redesign or more targeted improvements make sense. The recommendation depends on the site's design, technology, content, search performance and business requirements.
Does PLAY provide web design in Hamilton?
Yes. PLAY Advertising is based in Burlington and works extensively with businesses and organizations in Hamilton. We provide website design, development, content and digital marketing services throughout Hamilton and Southern Ontario.
Your Website Should Work as Hard as the Rest of Your Marketing.
Whether you need a completely new website or your existing site simply isn't doing enough, start with what the business needs the website to accomplish. We'll build from there.